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Explainer Videos

“A lot of the time in animation is spent getting
the story right – that’s something you can’t rush.”

Explainer Video

Best Explainer Video Company

There is so much competition in the business world, companies have to constantly seek ways to stand out among their competitors. Especially startups, who have limited resources for marketing, are on the lookout for options that help them get noticed. Explainer videos are the best way to get attention while giving an insight into the product. An explainer video comprehensively shows the product or service in action, offered by your company. It introduces the business, explains how the product or service solves the customer’s problems and pains, and encourages the viewer to take an action. They are not just informational, these explainer videos are also used as digital media marketing collateral. Over the years explainer videos have gained popularity and shown promising results in increasing conversions. The best places to use the explainer video are the main page of your website, product page, a pop-up , in social media ads, posts, marketing emails etc.

Essential elements of explainer videos

Any good explainer video comprises of elements that capture attention. They have cool graphics, awesome imagery and pleasing sounds and soundtracks. An animated video company or service has a collection of such elements that can be used to enhance your explainer video.

A good script: An explainer video is short; in most cases around on minute long. It is very important to have an exceptional script to convey the intricacies of your product with in this time duration. It is only possible when you spend time on writing the script and perfecting it before turning it into an explainer video. The script should mention your company, highlight the problem your product solves,introduce your product, solve the problem and provide a persuasive call to action.

A good script: An explainer video is short; in most cases around on minute long. It is very important to have an exceptional script to convey the intricacies of your product with in this time duration. It is only possible when you spend time on writing the script and perfecting it before turning it into an explainer video. The script should mention your company, highlight the problem your product solves,introduce your product, solve the problem and provide a persuasive call to action.

Humor attracts more people than any other message format. The opening sequence of the explainer video should captivate the viewer and lead them to your selling proposition. The script should not include technical jargon which might confuse the viewer or at the very worst, take them away from your product.

Sound effects and background voice: You could do the commentary yourself, or you could hire an experienced artist with a beautiful voice for a professional sounding narration. Same goes for music and sound effects. A good explainer video has appropriate background music and sound effects to make your message more alluring.

Producing the explainer video:  You could hire a production company to take care of all the aspects of creating your explainer video. There are many organizations who have the right resources to produce an amazing video that ticks all the boxes. Another way is to use software such as Powtoon, especially for animations and create the animation yourself. It is cost effective way toget started with your explainer video.  Any good animated explainer video production takes care of all of these elements.

Explainer Video Company

There are many companies that offer to create an explainer video in a professional manner. They specialize in capitalizing on the strengths of your product, choosing the best explainer video format for your company.  Explainer video companies like Loud Videos, Video. Explainers, have a strong portfolio of past works for your consideration and inspiration.

Explainer Video Services

There are different types of explainer videos a company can offer. You can choose one or any combination of them to create an amazing video.

  • Explainer Video Animation A simple 2D animation with cartoon characters or even animated objects take the idea of your products or service up a notch and explain it in a way that the viewer gets attracted to the video and there is high chance they follow through with the call to action. An explainer video animation is creative, colorful and easy to create with the multitude of explainer video services and software available.
  • Explainer Video Whiteboard movie A whiteboard explainer video is best for explaining a service. These videos have hands drawing various aspects of the service on a whiteboard, accompanied with text and text bubbles showing the usage or the idea of the service in progressive steps.
  • Explainer video movie Last,but not the least, employ real people and create an explainer video with the people actually using the product or service. This type of explainer video resonates well with the audience, as they can relate to the people in the video. They can see the problems being alleviated through the product or service, and would like to see the same work for them as well.
  • Explainer Video Stop Action movie This is a really cool style of explainer video movie that is based on a series of photographs documenting a small change in the elements in the video frame. An animated explorer video production company will painstakingly photograph the progressive use of the product, and then use the pictures played in quick succession to show the usage of the product.

Explainer Video Services

Explainer videos have been monumental in increasing SEO rankings for your website. More and more videos are finding their way into top results, while text based search results are usually ranked lower. Videos are better at increasing consumer conversion rate by giving them a much better introduction to your product than pages and pages of text.

Explainer videos are more engaging. Viewers spend more time on pages with videos than those with only images and text. People like to share interesting videos as well, so there is higher chance of your video getting word of mouth propagation through social media. Videos are known to give a higher ROI. They might seem a huge expense at a minimum of $5,000 per video, but then it commands a higher conversion rate leading to massive ROI. Also this video is not only your advertisement, but it also is a perfect sales pitch. If you haven’t planned an explainer video yet,think about it now. The world today seeks visual cues to make decisions. You can capitalize on this fact by enticing them with a killer video explaining your product or service.

Explainer Video

“What we love most about animation is, it’s a team sport, and everything we do is about pure imagination.”