Mobile apps are all the rage these days. Every good mobile app comes with an app promo to highlight the benefits the user will get from the app and to give a sneak peek into the app. Many games and services apps are being advertised with an app promo advertisement over social media. An app explainer video is an excellent way to capture attention.The desired target audience can be drawn towards the app promo by utilizing simple graphics, brand colors and catchy music. Most users prefer to watch a 30 second to 1 minute intro of the app, than read text that explains the app. It is easier to show the working of the app in a video than use screenshots of different screens.Images of the screens don’t do justice to the app and might not be able to describe the app as an app explainer video can do.
Many games and services apps are being advertised with an app promo advertisement over social media. An app explainer video is an excellent way to capture attention.The desired target audience can be drawn towards the app promo by utilizing simple graphics, brand colors and catchy music. Most users prefer to watch a 30 second to 1 minute intro of the app, than read text that explains the app. It is easier to show the working of the app in a video than use screenshots of different screens.Images of the screens don’t do justice to the app and might not be able to describe the app as an app explainer video can do. It is easier to show the working of the app in a video than use screenshots of different screens. It is easier to show the working of the app in a video than use screenshots of different screens.
How to make an attractive app promo video.
Choose the right format: An app promo can be an animation, a video tutorial, screen capture or even whiteboard animation. Each format has its own virtues. Choose the one that goes best with the app, the company’s image and the brand identity.
App promos: need as much time and effort as the actual app itself. When done correctly, the app promo can lead to a monumental increase in app installs by highlighting the app and making it appear attractive. If the app promo is mediocre, it gives the impression of a mediocre app and causes prestige and financial losses to the app creator.
Encourage users to leave reviews on the app page: Whether your app id for android ori OS, reviews from real users can make or break the impression of the app. When the app promo instills the idea of using the app, the app can direct the user to the app page on app stores and encourage them to leave a reply.
Get tech bloggers on board: Tech bloggers are always looking forward to review new apps. Top bloggers are contacted by many app creators, therefore they end up having to choose which ones to review. An app promo can be the first step to engage a tech blogger and getting their support in promoting the app.
Essence Studios did everything they said they would do and did it on time! The whole process was very easy!" Adam Gilchrist, Digital Project Manager - EY
Video Creation Process
What is an App Explainer Video?
A mobile app explainer video is a short, engaging video generally 60-90 seconds long that gives an overview of the functions of an app, user interface, features and benefits. An attractive app explainer video solves the purpose of engaging & entertaining the audience while luring them to check out the product/service offered by the app. According to research, around 40% of the users download or buy an app if they are intrigued by the video content of its explainer video. This enhances the brand exposure while driving conversions.
Why is there a need to make an app explainer video?
If you have made a landing page for your new mobile app, you can display the app explainer video there. The main purpose of a mobile app explainer video is to give a brief outline of what an app does, its benefits as well as features while explaining where it can be downloaded from. An app explainer video provides these details in a simple manner to people who are totally unaware of the functions of the application while encouraging them to use it.
How do app explainer videos work?
People use mobile applications for a variety of purposes such as entertainment, to gain knowledge about something and even just for connecting with their friends or people from around the world. Businesses use app explainer videos to simplify their work & increase their productivity as well as team performance. Plus the mobile apps market is getting bigger & bigger while making the competition tougher. For instance, there are apps developed to make the payroll processes more effective. It simply means no matter what purpose several apps have been created for, their common goal is to deliver efficiency and convenience to its users, whether it's for companies, professionals or individuals. Everyday there are new apps being launched in the market with new innovations coming every now & then. This is why it's crucial for developers to not only keep upgrading their apps but also continue convincing their consumers why they should keep using it. Many mobile app developers reach out to celebrities, influencers, social media or websites to promote and advertise their applications. However, marketers have realised that explainer videos have proved to be a more effective & interactive way of reaching their target audience.
What are the benefits of an app explainer video?
Nowadays, people have a really short attention span. Especially the millennials who don't wish to spend almost 30 minutes reading the advantages of a mobile app or even a podcast telling about how excellent your app is. This is where explainer videos prove really beneficial. As an explainer video is a combination of various elements such as sound, music, images, script, videos.
Target User Engagement Presently, videos are a much preferred type of content as it allows consumers to grab all the essential information in a more seamless, faster and effective manner. This is where an app explainer video works well in targeting the relevant audience while becoming a powerful app marketing strategy.
Appealing Visualization We all love visually-appealing images or videos. Therefore, an appealing visualization of your mobile application is a key to a good marketing strategy. This is possible by creating an attractive animation explainer video for your consumers. You can also set a selection of mood or pitch to your app explainer video depending on whatever suits the behaviour of your audience. A highly creative explainer video highlighting the coolest features of your product or app will draw more attention from the consumers while provoking them to download the application.
How to create an app explainer video?
You have the option to use the ready-made app explainer video templates, however, a customized explainer video can better transfer your product’s essence completely.
How long does it take to create an app explainer video?
Usually, it takes around 4-6 weeks to create a good quality customized app explainer video. It depends on the type as well as the amount of information an app explainer video will include. Also, if a client wants the video at the earliest, the creative team may have to speed up the entire explainer video creation process, though it most likely happens in special cases.