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Are you thinking of launching an app, and you want to create an app promotional video? Are you searching for ideas to create an engaging app promo video? Do you want to create an app explainer video, and you wish to know the most appealing style? Do not get worked up; read this article to the end to know the right animated explainer video production for your app promotion. 

Different Styles of Explainer Video Animation

If you have a mobile app, and you are at the point of creating an app explainer video for the app promotion, it would interest you to know that there are various styles to choose from. If you did not know, below are some popular styles of explainer video animation.

Meanwhile, you would realize that there are live-action videos, animated explainer videos, and lots more. As a result, it is difficult to say that one particular style is “the best” or the “perfect” for mobile apps. 

What you must know is that, as it happens in real life, the whiteboard animation video style you choose is determined by the app itself (what your app is about), the marketing campaign goals (why you want to create app explainer video), and your target audience (who your users are).

Your answers to the factors above will guide you in choosing the best styles that are suitable for your app promotion. And you can decide to combine all of them. Regardless, we can confidently tell you a particular style that works best for mobile apps based on our experience. Read to the end to know more. 

Wow! The Secret Is Revealed

Due to the features, cartoon animation (also called character animation) is one of the top animated video styles commonly used for mobile app promotion. Were you surprised? 

Let us examine some of the main features of the cartoon animation style. 

1. Highly Engaging

Cartoon or character animation videos are capable of conveying a powerful message to the audience within seconds. They allow you to create a short but compelling and engaging video that grabs the audience’s attention and creates positive feelings about your message in no time. 

2. Human Approach

If you wish to tap into the emotions of your audience, this is the best style to use. It has a more human and personal approach when placed side by side with other styles. However, your videos must be high-quality animation with the best video resolution possible to make the characters look lively and credible. 

3. Suitable for Your Target Audience

Cartoon animation or animated explainer video production can create a strong bond, empathy, and connection with your target audience by working on customized, high-quality characters. You can make your audience develop an interest in the specific characters you created. 

4. Humorous

Character animation videos are fun. Cartoons are primarily created to make people laugh. For several decades cartoons have retained this status quo. Cartoons will make your video welcomed by all and sundry. It will undoubtedly make your message interesting, memorable, and attractive.

5. Flexibility

This style remains one of the most flexible styles around. It allows merging or integration with other techniques like whiteboard animation video and motion graphics. By combining these styles, the video will be formal, educational, and appealing to a wide audience.


Do you think that cartoon animation is suitable for your app explainer video or app promotion? Do not hesitate to unleash your creativity and connect with your audience for the best results possible.

“What we love most about animation is, it’s a team sport, and everything we do is about pure imagination.”


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