How to Build Your Brand With Educational Video Content
If you watch YouTube or any other video hosting platform, you’ll notice that educational videos are becoming more popular. The reason behind this is that educational videos not only benefit the audience but also the brand.
Educational videos are really useful as these help people learn something new, be it a hobby or technique. These videos can teach you how to fix a leaky tap or to take professional-quality photographs.
Marketing goes way beyond informing an audience about a brand or service. Instead, it’s all about teaching them something that can help them get smarter, efficient and a pro at using the product or service.
Consumers want solutions that are better and faster. If they like it, they share it with others. Educational videos are a great way to share useful and intriguing information among the customers in order to gain credibility. As a result, various businesses capitalize on educational videos as these help people learn about almost anything!
This validates the fact that in the post-pandemic world, around 58% of people were reported to use online video to learn new skills.
Now let’s move further into learning all about educational videos and how these can help you build your brand.
What is an educational video?
This is a type of explainer video that is informative. However, they aren’t completely educational. These are a mix of information and entertainment to offer the audience useful content about various topics.
Educational videos include important facts & details that present and potential customers of a brand are interested in. Businesses ensure they provide information that boosts their brand’s recognition.
Why You Must Use an Educational Video For Marketing Your Brand
Creating an educational video can be quite overwhelming. From finding an idea, to planning how to craft,having a follow-up and then observing the response, there are a variety of tasks that must be tackled.
If you post your educational video on a platform with potential to attract an audience, they naturally respond and react to them. This becomes a great deal for your overall marketing efforts.
Bear in mind that the viewers always appreciate the valuable educational content that helps and entertains them both. Not only this, you get a voice in your domain that provides quality video content while building brand awareness and credibility among the masses.
Types of Educational Videos
1. How-To Videos
How-to videos are great for audiences who wish to learn something new about your product/service. These videos boost your authority as an expert in the industry. These help viewers navigate through the entire process of a specific task that’s impossible to do without any instructional guide.
These work well for demonstrating products or services by a brand without creating an ad. For example, if you’re running a business that sells kitchenware, you can promote it through creating videos of preparing mouth-watering recipes.
2. Educational videos for Social Media
A live-streaming video on social media platforms is an ideal way to provide information to your target audience. This is the quickest and easiest way to demonstrate a new product or service or other innovations in your industry. Besides, live-streaming on social media doesn’t require editing and isn’t expensive.
You can reply to your viewers’ comments at that very moment, which is quite beneficial for your business. This creates a connection between you and your customers.
3. Educational Webinars
Companies can offer a free educational webinar to give information to their prospective customers. This type of whiteboard animation software video is a superb way to attract more leads. A webinar is a live-streaming that brands or businesses host via different platforms.
4. Online Video Courses
Online video classes are an excellent way to monetize your business knowledge and skills. Creating and uploading videos offering tips and instructions on several topics related to your industry. You can also post your 3D Animation video courses on your website for sale or even promote it on your social media profiles.
Benefits of Educational Videos
Take a look at the many benefits of educational videos for your business:
1. Covers Difficult Subjects
The best feature of an educational video is that it covers complex topics by simplifying them and transforming them into an easy-to-understand piece of content. If any topic is really complicated, a well-designed video can make it easy to grasp.
A lot of successful companies transform a complex B2B idea and try to make it more accessible and clear for the viewers.
2. Answers Viewers’ Questions
When people are searching for valuable information, it’s a brand’s responsibility to offer it. An educational video helps leads get answers to their queries/problems while advising them about it.
3. It Builds Trust
Many businesses reach out to YouTubers to create sponsored content for them. Educational videos are immensely useful in positioning any business as a source of valuable information.
Educational videos help you become a reliable name in front of your customers and attract new customers. Therefore, a good-quality video can create trust among your audience.
4. It Generates Leads
If your educational video has taught audiences something valuable & new, they’ll be more interested to learn more from it. In simple words, if your educational video is worth your viewers’ time, it’ll pique their interest while promoting your brand.
5. An Educational Video Is Good For Your Marketing Funnel
Educational videos come at the Awareness stage of a buyer’s journey. This means that when the consumers begin educating themselves about a service or product, quality educational videos not just engage them, but also inform them about your knowledge and capabilities.
How To Create An Educational Video
Around 66% of leads are generated through quality video content by brands. This is why you need to stress on crafting and executing professional educational videos in your marketing strategy.
Following are the steps you must follow to develop an educational video that boosts your market presence while educating your audience.
1. Choose an Idea
Picking an idea before starting off with the video creation process is of utmost importance. Pick an idea that mirrors your company’s mission and communicates with your audience.
If you’re a startup, it might be possible that a lot of people may not have heard about your brand or service. So, you must create content that introduces and defines your product.
Be clear about what you want to teach or show your audience. Apart from this, you must consider the fact that you’re not advertising your brand through your educational video as it may affect the tone, message as well as the purpose of your video.
2. Know your Audience Well
Portraying your brand in front of the audience through an educational video is just the beginning. The latter part comprises how much you understand your viewers. If you know your audience, it helps you formulate the tone and story of your video, especially the message. You must know all the important information about your viewers such as their age, sex, ethnicity, level of income, interests, as these factors may affect their decisions and choice.
With apt research and knowledge, you can properly develop and communicate your message to the target audience. Before you begin writing a script for your educational video, make sure you choose a topic that’s relevant to your audience.
It’s recommended that you look closely at the common FAQs and reviews about your product and services. Apart from this, you can also use surveys and social media to gather information about your audience.
3. Write an Engaging Script
A script acts as a blueprint for your educational video. Using a script, you can easily put forth your point in front of the audience while adding value for them. You needn’t be a professional writer to write a script for your explainer video.
If you’re done ideating your concept, you can prepare an outline that includes the basics like:
- The main theme/topic of your video
- The basic information you wish to include
- Characters and scenes that are relevant to your information
With the above information at hand, writing a basic script gets pretty easier. If you jot down your ideas on a piece of paper, you’ll refine your message in a better way. Also, you’ll be able to remove the unnecessary details, and check what you would like to cover in your video.
4. Create a Storyboard
After the script comes the storyboard, which is fundamentally a series of drawings or illustrations describing each scene of an educational video. A storyboard allows you to organize things visually, while bringing them to life.
In a storyboard, you need to sketch all the scenes in a chronological order. Besides, you need to spend time working on the visual components of those sketches and the descriptions explaining the elements, scenes and voice-over too.
A storyboard lets you examine the order of all the scenes and how your video lays out everything. Storyboarding is important for breaking down each scene and focusing on what it is trying to communicate.
5. Capture The Video
There are a variety of tools and equipment available for you to shoot a quality video. You must get access to these for a seamless video shooting process as professional tools will only enhance the video’s quality and the overall experience of your audience.
You can also get in touch with a professional video production company to create a captivating educational video for your brand or service.
6. Do Final Editing
We all know that editing plays a pivotal role in improving the overall quality of an educational video. Editing is not just putting all the relevant scenes together. Instead, an editor has to compile all the important elements of a video ranging from music, effects, transitions, text, voiceover, and a lot more.
You must remember that you shouldn’t speed up while editing or else it may get confusing for the viewers. Educational videos are all about teaching and informing your audience, so you must find the perfect balance between the given time and conveying the message in that duration.
Additionally, try to keep the videos short and simple. Long videos get attention only if they’re interesting. Shorter videos are more effective. However, it doesn’t mean you can exclude important & relevant information to keep the video concise. Try to cover all important topics without overdoing anything.
Around 82% of consumers on the internet prefer to watch educational videos to learn and gain knowledge about different topics. This translates into the fact that it’s high time you create educational videos to target your audience.
Brands must start developing strategies to incorporate explanatory educational videos to connect with their customers.