Essence Brand Style Guide services
A Brand Style Guide essentially takes the heart and soul of a brand – your vision, mission, and values – and translates them into designs. It’ll also tell everyone exactly how you are communicating your brand with your audience.
A Brand Style Guide is basically a rule-book that explains how your brand presents itself to the world using logos, photography, fonts, color selection, and more. In fact, it is a reference tool to help maintain consistency in what your brand looks, sounds, and feels like. The power of this tool can be summed up by the fact that many people in the market refer to it as the brand bible. However, you shouldn’t let that intimidate you as it is still the same Brand Style Guide that you’ll have to make for your brand.
Using a Brand Style Guide service will help you ensure that your brand looks and feels different from your competitors, especially when you’re having different people working in your sales, marketing, and customer service department.
Brand Style Guide services to give your brand an identity
Your brand identity defines who you are. It’ll convey the story of your business to your potential customers when you’re not there to tell this in person. Your brand identity will be the crucial foundation that will drive every single creative decision in your marketing effort. How will you make sure your brand gets it right? You hire Brand Style Guide services from an established Brand Style Guide agency. At Essence, we have professionals who will help you do just that!
- Project involvement: We’ll ensure that we are consistently sharing our details with you throughout the project. We have set varying access rights to different types of clients and we are open about every aspect of our projects.
- Smart and fast editing: We provide a flexible structure of endless possibilities as our professionals are great at what they do. They’ll make use of predefined templates and enrich your brand guidelines using personalization, creative freedom, and automation.
- Showcase your brand: If you’ll never compromise when it comes to your brand, then why should we? We give our best efforts to help you showcase your brand in the best way possible. Our professionals will personalize your brand’s style with multi-language support, personal templates, custom notifications, and consistent pages.
- Secure services: Your information will be safe with us as we’ll never share your critical information with any third-party. Additionally, we always keep a backup of Brand Style Guides and templates so even if the main file gets affected, we’ll always have a copy on hand.
How a Brand Style Guide company will help you create a Brand Style Guide?
At Essence, we believe that in order to create an effective and efficient Brand Style Guide, these four steps need to be followed.
Discovery– Our experts will kick off the process by discovering what your brand is all about and how you work. They’ll make use of various interviews, branding exercises, and audience research.
Goal setting– We’ll outline key business objectives such as your brand’s values, long-term and short-term goals, mission statement, and more.
Audience identification– We’ll help you build 2-3 customer personas and incorporate the critical demographic and behavioral information.
Creative guidelines– We’ll establish the usage guidelines for design including everything from logos to voice to tones to even colors.
How does it work?
It is always beneficial to hire a Brand Style Guide agency with skilled professionals. With the help of SEO experts and web development, you’ll be able to save a lot of time.
Step 1: Get a free quote: Browse our services and get a free quote.
Step 2: We work and you approve: We’ll work until you’re happy with the results. If you’re unhappy, we’ll be glad to re-do the work or give back the Brand Style Guide price.
Step 3: Relax while we work: Sit back, relax, and let us help you with your Brand Style Guide needs.
Looking for a professional Brand Style Guide company to create a compelling Brand Style Guide?
If yes, our professional designers are here for you to create the best Brand Style Guide designs!
According to our experts, you’ll need to know your brand thoroughly before creating a style guide. There are key components –mission and vision, target audience, core values, and brand personality.
Together, these are important things that are needed to establish your brand’s identity as they’ll tell your potential customers what you stand for.
Mission and vision– We’ll discuss with you your brand’s mission statement and the reason behind your company existing and the vision statement of where you wish your brand to go. These can be small or big as long as you’re true to your brand.
Target audience– Clearly describe who your target customers are and why you feel those people should need you and your brand (i.e. is your products/services solving their problems?) If you have done enough market research, include every possible insight that can help us communicate more effectively with your customers.
Brand personality–Make a list of 5-7 adjectives that’ll describe your brand in the best possible way. This will help our professionals set the tone for both writing and design. Is your brand classic or trendy? Is it quirky or sophisticated? We will sit down with you and assist you in thinking adjectives that’ll describe your brand’s personality properly.
Core values– Determine the principles for your brand. Memorable values will make it far easier for your brand to stay on brand and attract more viewers. We are not one of those Brand Style Guide companies that’ll charge you a massive Brand Style Guide cost and not deliver on what we promised.
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