Infographic Illustration – A compelling way to present factual information
Looking for an interesting and more compelling way to present information? Infographic Illustration is the best way to visually convey data and statistics to viewers. Infographic Illustration is perfect for integrating presentations, reports, or stand-alone designs for social media or posters.
If you think deeply, the human race has been making infographics since the dawn of time. The early cave paintings were started to pass on information graphically to be processed and understood quickly.
The best Infographic Illustration wraps data and/or information into a story in a concise, clear, and engaging way. Creating an Infographic Illustration designs used increasingly more to communicate data to the masses and a must-have skill in the catalogs of any designer.
When should you use Infographic Illustrations?
Imagine you have to present a topic to someone who has limited knowledge about that subject and they don’t have ample time on their hands. Would you make them spend their limited time having to go through long documents? Probably not. It would be better to make use of Infographic Illustration designs.
Infographic Illustration designs have been used to cater to the low attention span culture that has recently emerged over the past few years with the increased use of smartphones and the birth of the internet. Most people these days have several things competing for their attention and it can become increasingly vital for you to get your point across concisely and quickly.
An Infographic Illustration company that has quality Infographic Illustration services will make use of a variety of techniques like using patterns, engaging graphics, vibrant colors, and visual hierarchy to draw attention.
In any situation where you wish to communicate factual information quickly, using infographics would be an appropriate solution. Some examples in a workplace would be to pitch presentations and annual reports. Similarly, other uses of infographics would be on social media (for causes such as raising awareness for a non-profit cause on social networking sites) or in print media, like on posters designed for colleges, offices, or community halls.
The increasing popularity of Infographic Illustration companies over the past years has led to overload in the usage of infographics in context that is not always necessary or appropriate. Since infographics is designed to present information in a condensed, simplified format, they aren’t suitable for contexts in which the full scope and context of information is required.
An Infographic Illustration agency might not be the best choice if you’re looking for an audit report or an academic paper. In such cases, comprehension and depth of data will be more important than visual presentation.
How can you create an Infographic Illustration design with ease?
You can either hire an Infographic Illustration agency or an Infographic Illustration company to fulfill your infographics needs. However, if you’re looking to create infographics yourself, you can do so using a range of software. These programs allow you to work through vector graphics as they tend to be great as they’ll allow you to scale the design while keeping the quality.
Below is the workflow that’ll give you a good guide for creating your infographic... from deciding on the goals of your infographic to exporting the designs for sharing with others.
Step 1: Outline the primary goals of your infographic designs
Before you start thinking about your designs, charts, layouts, or aesthetics, you should think hard about the primary goals of your infographic designs. Think about why you’re making these infographic designs?
When you say goals, it isn’t like high-level goals like “improve website traffic” or “summarize complex information”, but it is clear, achievable, concrete goals.
Step 2: Collect in-depth data for your infographics
You’ll need to perform in-depth research and collect data to help you answer questions that you come across in step 1.
If you have the data, great... now you can move forward to step 3. However, if you don’t have that data, don’t worry. There is public data available online (the U.S. alone is producing about 2.7 million GB data every minute), but you do need to know where you should look.
Step 3: Visualize the data in your illustrations
Now you’ve got your answers and the data to support your answers. Your next step is to decide how you need to present that data visually. If you’re looking for ways to pick the best charts for your data, then the ICCORE method would be a friendly help for you. For each piece of data that you want to visualize, try determining whether your goal will be to:
- Reveal Relationships
Then, use best practices for that goal and find the right chart to illustrate your data.
Step 4: Lay the elements of your infographic designs
Now, all that is left for you to do is layout and design. Putting your first few elements on your page can be daunting at first, but there are hacks that’ll help you remove some of the guesswork. Use the following tips to improve your infographic designs –
- Try creating a natural information flow
- Make use of grid layout if you want to add balance and structure to your infographics
- Make an infographic design using a ready-made infographic template
Step 5: Add style to your Infographic Illustrations
Now you’ve come to the fun part! You must manipulate design elements to add flair and make your infographic design as clear and aesthetically pleasing as possible. Some tips to help you do that would be –
- Pick attractive fonts for your infographics
- Use alignment, consistency, and repetition in your infographics
- Make use of negative spaces in your Infographic Illustrations.