10 Incredible Tips to Create Impressive Poster Design
Creating poster design for a client or self-promotion is an amazing way to explore your creative side and tweak with interesting design ideas. Poster design services galore and hiring a poster design company is a convenient choice but don’t miss the fun of creating your own innovative posters. Poster design cost will certainly be higher when you avail the services of a designing agency.
Common canvas sizes for posters include:
8.5 by 11-inch letter (or A4)
11 by 17 inches
22 by 34 inches
24 by 36 inches (Large posters)
You can opt for vertical or horizontal orientation of your poster designs but poster design companies commonly follow vertical orientation. In this post, we will be going through 10 incredible tips to create impressive poster designs.
#1. Easily readable text
Irrespective of whether you’re standing close to the poster or looking at it from a distance, it should be easily readable. Poster design companies often emphasize on the use of appropriate font that not only attract the viewers nut also hold their attention for long. Proper hierarchy of text needs to be maintained so that the text draws viewers towards the poster.
Posters are used to expose something or someone to an event and this is why texts in poster designs are divided into three different layers:
Headline – This is the primary text in the design and it’s also the largest. It can either form the art element or just an extension of the art element. You must always choose an interesting typeface that demands attention.
Details – That’s the text’s second level and contains the poster’s message in detail. Here you need to provide all the information in a precise manner and the size of the typeface needs be either half of the headline or just a contrasting typeface of the same size.
The fine print - This is self-explanatory and it’s often seen in movie posters and usually contains the additional information. Poster design services usually give a lot of importance to the fine print; however, the choice is completely yours.
#2. Contrasting elements are mandatory
Higher contrast between the design elements can help you grab the viewer’s attention at one glance. You must always choose the brighter color option with bold typeface. Color palettes that you once ignored for being too insane should always be experimented with.
The color background should be big and bold. Designers working with a poster design company tend to start their designs on white canvas but you can try working with a colored background offering a full bleed in order to create a catchy design.
#3. Location and size matter
The poster’s size, visual clutter and placement of the call to action depends on where the poster would be located. This is extremely important because even the aspect ratio might change with the poster’s location.
Thus, how you go about creating your poster design also depends on where the design will be put up. External visual contrast is equally important as the visual contrast within the poster. For instance, if your poster will hang on a yellow colored wall, you’ll have to then use a completely contrasting color scheme so that the design stands out from the wall and not just blend with it.
#4. Create a smaller version
A poster design company will always create several mini versions of the poster design to use at other places. Now, they do it so that the viewers are exposed to the poster almost everywhere they look! Yes, that’s like following the basic marketing tactics and multiple versions can help you grab the attention of your target audience. Poster design cost might increase but it’s definitely an effective marketing technique.
- Share smaller versions of your poster design to share on social media
- Postcard versions can be used to hand out
- Create a version that can be mailed
#5. One Large Visual is mandatory
Using a dominant image, text or illustration that can be read from a distance is mandatory. It’s important to think tight while designing posters i.e. single illustrations, scene with sharp focal point, cropped close-ups of elements or faces, and high intrigue novelty typography.
#6. Use Enough Spacing Between Elements
Poster design is all about visual impact and this is why spacing between elements must be exaggerated. Readability as well as visual impact increases manifolds when you make good use of spaces between design elements.
- Use space between the following elements and create wonderful designs:
- Space between the letters
- Space between lines
- Around the canvas’ interior margins
- Between different types of design elements like text and images
#7. Must include Call to Action
Call to action within a poster design is all about drawing the viewers into taking some action and it forms a vital element. Just like a call to action element within an app or website, a poster design too should give it prominence. Including QR codes is a great way of engaging the viewers into taking some action and poster design services prefer those above other call to action elements.
#8. Typography used for creating focus
Take inspiration from poster designs that really make crazy use of incredible typography only i.e. no illustrations or images to create focus. Using different types of fonts in one location is an old trick and you must experiment with wider, bigger, bolder typefaces. A modern poster design agency makes wise use of typography to create focus and impact.
#9. Use latest printing technique
Letterpress, foiling, screen-printing, or even using UV layer are some of the latest printing techniques that can help elevate your poster design. Poster design companies usually use these printing techniques for high-end designs and big ticket clients because the poster design cost shoots up when you use these techniques instead of digital printing.
#10. Don’t forget to have fun
Poster design is all about enjoying the experience and you must have fun while you’re at it. Even though you’ll feel a little burdened with all the factors influencing your design, the game is all about breaking the rules and exploring your crazy side. Get creative and have fun!
Poster design is often features at the bottom of the priority list but it can actually be fun and help you really explore your creative side. Hiring a poster design company is a great way of exposing your client to your personal or business message.